Professional Profile

Hi and welcome to my professional profile.

This page outlines my education, experience and some examples of my design work over the past 10+ years. 

A bit about me...

I specialise in articulate and creative design solutions across a full range of multimedia. I love beautiful, clean aesthetics and simplified smart structure.

I have excellent attention to detail which I have learnt is only achievable with equally proficient organisational and administrative skills.

My approach to visual communication focuses on creating structure around chaos. I live for lists, I operate using processes and I love creating structured solutions. I also believe that becoming a mother has only helped to refine and strengthen these skills.

I am dedicated to self-directed learning and am currently teaching myself Figma and furthering my WordPress skills, with which I am using the Elementor page builder as well as Divi.

PROFESSIONAL SKILLS
Confident communication skills
Confident time management
Excellent attention to detail
DSLR camera operation

GRAPHIC DESIGN
Logo and brand development
Print Collateral: brochures, catalogues,
magazines, Newspaper/Magazine
advertisements, flyers, postcards,
packaging design, reports, illustration

DIGITAL DESIGN
Web design, development & management
Social media content
Digital advertising content
Email marketing
UI Design

A bit about me...

I specialise in articulate and creative design solutions across a full range of multimedia. I love beautiful, clean aesthetics and simplified smart structure.

I have excellent attention to detail which I have learnt is only achievable with equally proficient organisational and administrative skills.

My approach to visual communication focuses on creating structure around chaos. I live for lists, I operate using processes and I love creating structured solutions. I also believe that becoming a mother has only helped to refine and strengthen these skills.

I am dedicated to self-directed learning and am currently teaching myself Figma and furthering my WordPress skills, with which I am using the Elementor page builder as well as Divi.

PROFESSIONAL SKILLS
Confident communication skills
Confident time management
Excellent attention to detail
DSLR camera operation

GRAPHIC DESIGN
Logo and brand development
Print Collateral: brochures, catalogues,
magazines, Newspaper/Magazine
advertisements, flyers, postcards,
packaging design, reports, illustration

DIGITAL DESIGN
Web design, development & management
Social media content
Digital advertising content
Email marketing
UI Design

Software Skills

Adobe Indesign
Advanced
Adobe Illustrator
Advanced
Adobe Photoshop
Intermediate
Adobe XD
Beginner
Figma
Beginner
WordPress
Intermediate
Elementor Page Builder
Intermediate
DIVI Page Builder
Intermediate
Shopify
Intermediate
Mailchimp
Intermediate
Campaign Manager
Intermediate
G Suite
Advanced
Microsoft Word
Advanced
Microsoft Powerpoint
Advanced
Microsoft Excel
Intermediate

Langauage Skills

English (as first language)
Advanced Written & Speaking
HTML
Intermediate
CSS
Intermediate

Work Experience

Freelance Designer trading under Zoe Wilton www.zoewilton.com.au

I offer a variety of graphic and digital design services including branding, website design and development, printed communication collateral, social media content and email marketing services.

Prairie Fox
2018 – 2020

My sister and I owned and operated an online baby and children’s boutique, Prairie Fox. We successfully sold this business in June 2020. 

The list of skills that we gained throughout our venture is endless, however skills relevant to my current role include:

  • Integrated marketing campaigns across multiple social media, email, web and print platforms
  • Inventory management
  • Website maintenance and management
  • Social media management
  • Facebook and Instagram advertising
  • Customer service
  • Data entry

Brand Territory
2013 – 2017

Head of Creative and Senior Designer at Brand Territory.

In early 2013, along with the Director and the Head of Account Services, I established a small creative agency.

This was an amazing experience with which I gained well-rounded skills in project and people management.

I developed refined skills in obtaining, and delivering client briefs, adhering to branding guidelines, developing integrated marketing campaigns and customer relationships.

As the head of the Creative team, I helped establish workflow practices, briefing and proofing processes and was ultimately responsible for the quality of work produced by the creative studio.

I also gained invaluable experience in people management, mentoring, training and overall teamwork.

Moreton Hire
2012 – 2013

As a Marketing Coordinator and Graphic Designer, I worked across both Moreton Hire and its’ brother company, Prototype Commercial Furniture.

My role varied from marketing specific tasks such as social media and corporate website management and reporting, digital copyrighting, and event and exhibition execution; as well as the graphic design of local and national event collateral, print and digital advertisements, major proposal and tender documents and updating in-house documents and templates.

SuccessFactors
(Since acquired by SAP)
2010 – 2012

I was brought on by the American-based software company SuccessFactors just after it had acquired a family-owned Brisbane start-up.

Initially I was responsible for the roll out of the new branding across all marketing touchpoints.

As the in-house Graphic Designer, I was then responsible for the production of brand and marketing material across the global APAC region.

Reporting and working under the direction of the Creative Director based in California, I worked alongside the APAC Sales and Marketing Department to deliver region-specific projects and material ranging from in-house collateral through to global scale conferences.

Choice Creative
2008 – 2010

Choice Creative was a small family-owned business that focused on graphic design services and digital and large format printing.

As a design and production assistant I gained thorough knowledge, understanding and experience in printing, pre-press and production as well as studio and project management. 

Education

General Assembly
2017

A 1 week intensive course on UX Design principles and practices. 

Click here to view my UX Design project, Freeflow.

The Communications Council
2016

This course focused on the creative (as distinct from management) process.

I learnt how to develop idea-based solutions to communication, advertising and marketing problems and opportunities through the study of three interrelated activities: creation, evaluation and refinement, production.

Queensland College of Art, Griffith University
2009 – 2011

GPA: 6.35
Griffith Award for Academic Excellence 2010 & 2011

Design College Australia
2008

  • Foundation study of graphic design theories and practices
  • Intermediate use of DSLR camera and photo editing
  • Software skills in Adobe Illustrator, Photoshop, Dreamweaver and Bridge

Martin College
2007

Diploma of Business with a Concentration in Business Marketing

St. Margaret’s Anglican Girls School
1992 – 2004

Senior Certificate
OP Score: 5
School Prefect and House Captain

My goal is to empower projects, profiles and businesses through effective creative outcomes.

LOGO / BRAND IDENTITY

LOGO / IDENTITY / WEBSITE

GRAPHIC DESIGN​

GRAPHIC DESIGN​

UX DESIGN

LOGO / BRAND IDENTITY

WEBSITE / PHOTOGRAPHY

LOGO DESIGN